Sony Ericsson Sustainabiliy Report 2011

2011 Sustainability story Contents rough Sony Ericsson virtu altogethery the piece pecuniary matters 1 2 3 4 5 6 7 8 10 12 14 16 18 19 20 21 incorporate A word from our President and hirer executive police officer Governance People Vision in sustainability one thousandHeart Contents The feeling cycle per second come turn up manner cycle comp finish upium light speed mark Recycling gist retain im opus chain milling machinery health Community b forth 2011 Sustainability shroud Contents Ab knocked out(p) Sony Ericsson Sony Ericsson is a 5050 interchangeable venture between Sony Corporation (Sony) and Telefonaktiebolaget LM Ericsson (Ericsson).In October 2011 it was announced by Sony and Ericsson that Sony leave acquire Ericssons ratiocinationanger in the comp both and that Sony Ericsson pass on fail a wholly- owned subsidiary of Sony. The traffic is expected to close in February, subject to customary closing conditions, including regulatory approvals, a nd Sony Ericsson testament be renamed Sony rambling Communications. Over the divisions Sony Ericsson has brought unitedly the best communication technologies with superior pastime social functionr experiences to create its Xperia line of the most entertaining smart rings in the expeditious hand deal industriousness.Building on the momentum of the previous year, Sony Ericsson continued to drive forward its smartphone strategy in 2011, shifting the commerce from feature phones to smartphones. The AndroidTM base smartphone XperiaTM portfolio remained at the heart of this strategy and exit continue to coif as a cornerstone of the smartphone line-up as the society integrates plenteousy with Sony. 2011 Sustainability treat About Sony Ericsson 1 About Sony Ericsson About the reportSustainability is a central bankrupt of e trulything we do at Sony Ericsson, both intern each(prenominal)y and externally, from the development of our handsets to the recycle initiatives in our o ffices. With this is in mind we strive to be a leader in the industry work across the three main aras of sustainability economic, environmental and social. We take a biographyspan cycle burn down to each, addressing all aspects of a phones feel cycle from the design and supply to harvest-festivalion, handling and end of action. The Sony Ericsson Sustainability Report 2011 addresses these areas and puts them along with our life cycle approach.We nurture created the following life cycle graphic to turn upcase this approach in a simple and easy to understand style fig reapingion confer Unless opposite stated, all information and data hold ined in this report pertains to activities undertaken from January 1, 2011 to declination 31, 2011. The report examines aspects of Sony Ericssons activities all virtually the earthly concern, including our manufacturing facility, Beijing SE Potevio Mobile Communications Co. , Ltd. (BMC). The pecuniary figures referred to i n the report cover the period from January 1, 2011 to December 31, 2011.Sony Ericsson would like to thank all the people who piss contri anded to this report. Information on our ongoing sustainability work lowlife be found at www. sonyericsson. com/sustainability If you have all comments or suggestions on this report, we are happy to forgather your feedback at emailprotected com We welcome open dialogue with all stakeholders on our GreenHeart blog at http//blogs. sonyericsson. com/greenheart About the report liveness Cycle Approach utilisation halt of bearing Forward-looking statementsThis report includes forward-looking statements, including statements reflecting heeds current views relating to the growth of the intellectual nourishment market, future market conditions, future events and expected operational and financial performance. The rowing believe, expect, foresee, anticipate, assume, intend, whitethorn, could, plan, estimate, will, should, could, aim, target, mig ht or, in each case, their negative, and similar words are intended to booster bring out forward-looking statements. Forward looking statements may be found without this document.Although we believe that the expectations reflected in these and other forward-looking statements are reasonable, we green goddess non assure you that these expectations will materialise. Beca subprogram forward-looking statements are based on assumptions, judgments and estimates, and are subject to risks and uncertainties, actual results could differ materially from those described or implied herein. Important factors that could affect whether and to what extent any of our forward-looking statements materialise include various factors that may be out of our checker.We undertake no pledge to publicly update or revise any forward-looking statements or potential inaccuracies included in this report, whether as a result of in the desolate information or future events. 2 2011 Sustainability Report Abou t the report monetary results 2011 was a year of transition for Sony Ericsson. The club saw fluctuations in its financial results, with Q2 scratch dazeed by the lacquer earthquake and Q4 earnings affected by intense competition and the contend global macro-economic situation. For the fiscal year January 1, 2011 to December 1, 2011 center consolidated net gross revenue during the period reached EUR 5,212 million. Income in advance taxes amounted to EUR -243 million, of which net restructuring costs were EUR 93 million, and net income after taxes was EUR -247 million. The number of units sold (excluding accessories) over the period was 34. 4 million units. In an effort to get on increase efficiencies, a restructuring curriculum was launched in December. The restructuring costs for this programme are EUR 93 million. The quarterly breakdown of Sony Ericssons key figures is as follows (Units sold in thousands, set in million Euros).Financial Results for 2011 1Q 2011 2Q 2011 3Q 2011 4Q 2011 Units sold (million units) Net sales (EUR million) NIBT (EUR million) Net income (EUR million) 8,142 1,145 15 11 7,644 1,193 -42 -50 9,549 1,586 31 0 9,036 1,288 -247 -207 Smartphones generated nearly 75% of the total sales in 2011, compared to nearly 50% in 2010. To date, Sony Ericsson has shipped a total of 28 million Xperia smartphones since initial launch of its Android based Xperia range in 2010. 2011 Sustainability Report Financial results 3 Financial results A word from our President and brain Executive OfficerPresident and Chief Executive Officer 2011 was an eventful year for Sony Ericsson. We truly transitioned out of the feature phone personal line of credit to become a smartphone company. end-to-end the year we launched a range of exciting and innovative Android smartphones, including the pioneering gaming device Xperia PLAY, the worlds commencement exercise Playstation Certified smartphone. We in any case brought our GreenHeart certification even fur ther across our portfolio, strain to offer eco-friendlier Xperia smartphones, chargers and accessories to our consumers, and we stock the 2011 EISA Green Smartphone award for our Xperia miniskirt.However in March, we received the shocking news of the earthquake and tsunami in Japan. As a company with a Japanese heritage and major(ip) operations in the country, this tragedy affected us all personally and professionally, clashinging our employees and supply chain. During these tragic events, I was personally moved by the courage, commitment and teamwork demo by our staff in Japan and the Japanese people as a whole. Since then, we have been focussed on learning from and adapting to the consequences of a natural disaster, ensuring that we actively manage risk should we experience similar events in the future.In October, Sony announced its intent to acquire Ericssons share in Sony Ericsson, devising the quick handset business a wholly-owned subsidiary of Sony. This integration ap propriates us and our consumers with great opportunities as we become musical composition of Sonys all-embracing platform of network-connected consumer electronics intersection paneions, content and services. Sony Ericssons name will change and we will be known as Sony Mobile Communications. Throughout 2012 we will continue our shift to smartphones as we become part of Sony.Smartphones are a fundamental component of the Sony convergence strategy and the vision of an combine substance abuser experience for all Sony consumers. The integration will excessively enable us to join forces and utilise Sonys and our own strengths to create new initiatives in the area of sustainability. Together we will work hard to get a line that sustainability is a thread that runs all the way done our business via the life cycle approach, from the activities in our supply chain to our cycle initiatives. give thanks you for your interest in our 2011 Sustainability Report and please continue to g ive us your feedback via our GreenHeart blog http//blogs. onyericsson. com/greenheart Bert Nordberg President and Chief Executive Officer Sony Ericsson Mobile Communications 4 2011 Sustainability Report A word from our President and Chief Executive Officer Governance In October 2011, Sony announced its intent to acquire Ericssons 50 percent share in Sony Ericsson Mobile Communications, making the spry handset business a wholly-owned subsidiary of Sony. The transaction is expected to close in February, subject to customary closing conditions, including regulatory approvals, and Sony Ericsson will be renamed Sony Mobile Communications.At Board level Sir Howard Stringer, head, CEO and President of Sony Corporation, remained Chairman of the Board of Sony Ericsson. Hans Vestberg, President and CEO of Ericsson, remained De instally Chairman of the Board of Sony Ericsson. Bert Nordberg remained President and CEO of Sony Ericsson and in July 2011, Yoshihisa (Bob) Ishida was appointed as Deputy CEO and Executive infirmity President. Along with around of its global corporate functions in London, Sony Ericsson has sales and marketing operations in major countrys of the world.Its crossing development and R&D activities sites are based in Beijing, China Lund, Sweden Silicon Valley, joined States capital of Japan, Japan Sony Ericssons financial risk oversight is governed by a policy approved by the Sony Ericsson Board. The commission of the risks is executed by a centralised treasury function and its principal role is to picture appropriate financing, manage the liquidity, to secure effective cash-management and to manage the accounts receivable, as well as managing and controlling financial risk exposures in a manner consistent with underlying business risk and financial policy.How our transcription is structured President & CEO Corporate Functions Deputy CEO & EVP EVP, Sales & Marketing Technology Product Quality & Validation Operations Sales Marketing 20 11 Sustainability Report Governance 5 Governance Financial risk management People Sony Ericsson prides itself on the range of talented people who work for us and take hold us who we are as a company. Without our employees we would not remain an innovator in the industry so we would like to say a big thank you to all the people who work to bring our products to life and to the market.While 2011 was a year of change for our employees, with the announcement that Sony will acquire Ericssons stake in the company, it was as well the beginning of a new start as we embark on a new set off within the Sony family. Total Headcount in 2011 5% 30% 38% 2011 Total 8056 China Ger galore(postnominal) Japan opposite Sweden USA 14% 11% 2% formula of conduct and governance Sony Ericsson has a Corporate Social Responsibility Code in place to make sure that the homo rights of all our employees are complied with and respected throughout the company.In increment, we have an HR governance structure in place to ensure that all local and international laws with respect to employee and human rights are adhered to. Both the Corporate Social Responsibility Code and HR governance structure are run in close association along with employee representatives close to the world. In addition, our HR team works flatly with the global management team to bring to life these initiatives and ensure that Sony Ericsson is a preferred employer in the locations in which we operate. People 30% 2011 Gender Female manly 70% 5% 1% 16% 25% 2011 Age group 18-29 30-39 40-49 50-59 60+Global assortment We are a global presidency with our employees coming from over 70 countries across the world, so transmutation in all its forms is embedded into everything we do. As such we appreciate and aim to nurture all the avails that running(a)s in a global organisation croup bring and we are committed to improving heathen and gender diversity within the business. 53% 4% Talent and performance management Ta lent management is extremely all-important(prenominal) to us in ensuring that we identify the right people for the right positions in our company and also hold onto our best and brightest employees.Our Talent counseling Programme is specifically knowing to help us do this and so far we have seen great success here. This programme works hand in hand with other initiatives such as our global leadership programme for particular leadership talents. either of our employees are also reviewed and app raised through a yearly performance management process and in 2011 we at once again conducted our global employee dispute survey. 40% 2011 Nationality Ameri great deal 29% Chinese German Japanese Other 11% 14% 2% Swedish 6 2011 Sustainability Report PeopleVision in sustainability Our vision The resources consumed to make and use our products should not limit future generations to gather their goals and dreams Every Sony Ericsson product should be safe and not experience any threat t o the environment throughout its full life cycle Our products should be produced in charming and sustainable works conditions The boilers suit Sony Ericsson sustainability vision is that the protect of our products and the experiences from them should outweigh the resources that they consume.We have a responsibleness to our customers and end-users to lead and take into account the whole life cycle have-to doe with of our products. Our mission is that the production of our products, and indeed the products themselves, should have a minimal ecological whole tone. This vision includes a split up life for this generation and next generations to come, tune to become even better by reducing any environmental tint and with child(p) our use of resources. 2011 Sustainability Report Vision in sustainability 7 Vision in sustainability bod yield egress GreenHeart & nix subroutine break off of animationGreenHeart For us it is not some making one green phone, it is about making all phones green. One of our key challenges is to raise the environmental awareness when people buy and use unstable phones. With this in mind GreenHeart was created as a way of providing a comprehensive approach to construct and communication a much sustainable business. GreenHeart is all about giving consumers a greener choice. We are committed to lowering the overall environmental move of our products by implementing green initiatives across the portfolio without compromising on features, functionality or design.From the very beginning, with the launch of the Sony Ericsson C901 GreenHeart in 2009, the intention was to make every Sony Ericsson phone and accessory a GreenHeart product. For us GreenHeart is not a competition to produce the greenest products, it is an initiative to improve our entire portfolio and make a positive impact on the environment. We want to ensure that every Sony Ericsson phone and accessory includes GreenHeart credentials and, step-by-step we are wor king towards this goal. role output signal Supply GreenHeart In 2011 we implemented GreenHeart to our core psychoanalysis portfolio.With Xperia neo, Xperia neo V, Xperia pro, Xperia mini and Xperia mini pro we offer to a greater extent enjoyment remnant of animateness eco-friendly smartphones on the Android platform. The back covers of the 2011 Xperia Greenheart smartphones contain 50% 70% recycled pliants, which formula occupation helps to conserve scarce natural resources and reduce Supply the use of oil based virgin plastics. We have worked hard to use water systemborne paints in as many GreenHeart Carbon pace products as possible, which signifi drive outtly lower emissions of Volatile Organic Compounds (VOC) compared to Use oddity of living solvent-based paints.From the beginning of 2011, all of our new headsets and chargers were GreenHeart compliant. Our headsets use recycled plastics and our chargers fulfil Energy Star V requirements and have stick out achieveme nt a no-load power consumption of ? 30 mW. Supply As a testament to our GreenHeart credentials and our Recycling commitment to continually improve the environmental impact of our phones, during 2011 Sony Ericsson Use Xperia mini received the EISA Green Smart earpiece 2011 2012 award. convention Production Supply Life cycle turn back of Life Substance control Use End of LifeEnergy consumption is a hot matter amongst users of smart phones and thats where the Sony Ericsson Xperia objective mini Production outperforms the direct competition, be it apply as a mobile Supply phone, practice of medicine machine, mobile internet device or even photo camera. Recycling by SIMS Mirec Recycling Solutions, CSR the worlds largest electrical and electronics recovery and recycling company, clearly shows that when it comes to Use chemical analyses, the Sony Ericsson Xperia mini scores End of Life best also. Despite its compact size and weight, the Sony Ericsson Xperia mini is a clear Green p ass onr in the mobile Design phone market of today.Production http//www. eisa. eu/award/56/european-green-smartphone-2011-2012. html Our Use Supply factory End of Life Design Production Supply health Use End of Life Design Production Supply 8 2011 Sustainability Report Community GreenHeart engagement Use courser rating ? 0. 03 W No-load power consumption score chart 0. 03 to 0. 15 W 0. 15 to 0. 25 W ? 0. 03 W We have also introduced environmentally conscious package concepts for our accessory products. During 2011, we replaced all our plastic blister packaging with other more energy efficient solutions.Also, we reduced the packaging material by up to 30% and are using up to 50% smaller boxes in comparison to 2010. Finally, to carry out natural resources we do not provide No stars extended base manuals and CDs with our phones. By replacing study manuals with an electronic in-phone version, we have saved approximately 350 tons of paper per million phones produced. This is equi valent to 13,000 trees and 75,000 cubic meters of water. 0. 250. 03 to 0. 15 W to 0. 35 W to 0. 5 W 0. 350. 15 to 0. 25 W 0. 5 0. 25 to 0. 35 W W 0. 35 to 0. 5 W No stars 0. 5 W Mobile catch Charger Energy Mobile machinationIPP throw up figure 1 volunteer(prenominal) Agreement EU and perseverance IPP determine flesh 1 Agreement EU and Industry Voluntary manufacturing business/Producer Sony Ericsson Manufacturer/Producer Sony Ericsson pattern EP-800 Model No-load consumption ? 30mW EP-300 No-load consumption 30 mW Charger Energy Mobile doohickey Charger Energy Mobile thingmajig Voluntary Agreement EU and Industry IPP Voluntary microscope stage 1 EU and Industry project Agreement Manufacturer/Producer Sony Ericsson Manufacturer/Producer Sony Ericsson Model CST-15 Model No-load consumption CST-15 60 mW No-load consumption 60 mW IPP project Phase 1Charger Energy Mobile Device Energy Mobile Device Charger Charger Energy Voluntary Agreement EU Voluntary Agreement EU and Industry Charger Energy and Industry Charger Energy IPP project Phase 1 IPP project Phase 1 Mobile Device Mobile Device Mobile Device Mobile Device Charger Energy Voluntary Agreement EU and Industry IPP project Phase 1 Charger Energy 2011 Sustainability Report GreenHeart 9 GreenHeart Consumers have mellowed expectations of our products and it is important that the packaging reflects the overall experience of the phone.But packaging is also key to achieving a positive environmental impact and we have optimised the packaging of our products to make them more eco-friendly. We only use recyclable packaging materials and all packaging split female genital organ be separated to speed recycling. Minimised packaging drop outs us to send more phones within each shipment, film editing down CO2 from transportation and saving non-renewable fuels. All our phone packaging boxes are do from paper and we are able to trace the origin of our virgin paper material. Whenever technically possib le we use ink and varnish which is solvent-free and vegetable oil based ink.Design Production Supply Life cycle analysis Use End of Life Life cycle analysis Working with the life cycle perspective our products When we pass judgment the impact our products have on the environment, we look at the whole life cycle. The journey begins with the sourcing of materials, component manufacturing and product assembly. The products are then shipped to customers around the world and reach the end of their journey in the hands of consumers. With the availableness of software updates, the life beat of the phone can be prolonged alone eventually a consumer will more than likely purchase a new handset.As a responsible consumer, he or she will recycle the old phone so that the materials can be apply to make new products. The life cycle description above, gives a very brief introduction to what needs to be considered when analysing the impact that a product has on the environment. Key factors in t his process include substance control, limiting greenhouse ordnance emissions and increasing recycling but it is also about people and having a positive social impact on the world. Sony Ericsson works hard to address all of these elements and to contribute to society through community engagement activities.Design Production Supply atomic number 6 footprint for each phase is measured or estimated footprint based on common behaviour and practices. All of these figures are added together and the total Use represents the overall environmental impact of the product. At Sony Ericsson we first completed a full life cycle analysis (LCA) Design in 2008 on a W890*. That work resulted in an LCA model Production that we still use intragrouply today to measure and keep track of the snow footprint of our products. Carbon End of Life SupplyLife cycle analysis Life cycle assessment of our phones One way of measuring the impact a product has on the environment is to calculate its carbon footprin t. This means that each phase of the products life is analysed and a The LCA that we conduct on our products is based on a three year life expectancy. As shown in the figures, the Use End of Life biggest impact area is the component manufacturing. This is be commence the manufacturing of electronic components, especially integrated circuits and displays, is very energy intensive.The second largest impact isDesign the Production user phase which includes the energy that the end user consumes to charge the phone. As you can see, the user Supply Substance phase for W890 creates a slightly big impact than for control Xperia arc. The difference is small however and the reason it isnt greater is that even though we have worked hard to Use End of Life reduce the energy consumption of our chargers, the fact that a smartphone has a greater functionality increases its energy consumption.For W890, the transportation of the Design components and the phones has the third biggest impact, Product ion while for Xperia arc, the third biggest impact area is the Supply raw material ancestry. The reason that the transportation impact is lower for Xperia arc is generally callable CSR to Sony Ericssons improvement work with reducing packaging and removing materials such as CDs and extended Use End of Life paper manuals. Design Production Supply Recycling Our factory Use End of Life Design Production Supply Health Use End of Life Design Production SupplyCommunity engagement Use End of Life *In a formal Critical redirect examination dining table carried out in 2010 at The Royal Institute of Technology (KTH) in Sweden and chaired by The Swedish environmental Research Institute (IVL), it was found that the overall quality and review process for the Sony Ericsson W890 life cycle analysis was excellent and in full compliance with the ISO 14040 series standards. 10 2011 Sustainability Report Life cycle analysis Here are some examples to give an indication of how the LCA and the car bon footprint differ between some Sony Ericsson products.Results cannot be directly compared to other dors as there is currently no common model used to calculate them. Xperia arc 31kg CO2 equivalents Xperia mini 28kg CO2 equivalents Sony Ericsson txt 19kg CO2 equivalents Sony Ericsson W890 24kg CO2 equivalents The figures above clearly show that high-end phones like Xperia arc generally have a higher carbon footprint than low end phones such as Sony Ericsson txt or the W890. Smartphones are high end phones, and as we commit to expanding our smartphone range we make water that addressing the carbon footprint of smartphones is going to be a growing challenge for us.In the short term, this is resulting in an increase environmental impact, however we are keeping track of this and are working to find sustainable solutions. W890 LCA result 2008 16% 8% 2% 4% Raw material extraction Component manufacture transferral Sony Ericsson Activities 14% 56% Phone assembly, testing and wareho using Usage Xperia arc LCA result 2011 2% 3% 8% 15% 9% Raw material extraction Component manufacture Transportation Sony Ericsson Activities Phone assembly, testing and warehousing Usage Our goalIn 2008, Sony Ericsson set a goal to reduce the greenhouse feature emissions from the full life cycle of our products by 15% by 2015, based on 2008 levels. In 2008, the total emissions of carbon dioxide equivalents were 2,036,165 tonnes. In 2011 that number was reduced to 1,018,400 tonnes CO2 equivalents, equalling a reduction of 50%. As these dictatorial figures match to sales it is important to continue to focus on reducing the carbon emissions for each individual product to reach our long term goal. 63% 2011 Sustainability Report Life cycle analysis 11 Life cycle analysisDesign Production Supply Carbon footprint Use End of Life Carbon footprint Our carbon footprint As we have explained in the previous LCA section, one of the tools we use to measure the impact Sony Ericssons products h ave on the environment is by calculating their carbon footprint. We also use this methodological analysis for our business activities which includes keeping track of and reporting our direct and indirect greenhouse spatter emissions according to the babys room Gas Protocol (GHG Protocol). Design Production Supply Our goal Recycling End of Life Carbon footprintThe GHG Protocol defines three chains of how companies should report their greenhouse gas emissions. Scope 1 is for direct greenhouse gas emissions that come from sources that the company owns or controls. Scope 2 is for indirect greenhouse gas emissions from purchased electricity which includes purchased electricity, steam, modify and cooling. Scope 3 is optional and is used for reporting other big indirect greenhouse gas emissions. Under Scope 1, Sony Ericsson reports fugitive greenhouse gas emissions from air conditioning equipment and emissions from employee travel in company ehicles. Under Scope 2 we report greenhouse gas emissions from purchased electricity, steam, heating and cooling for our manufacturing site and offices. We also choose to report Scope 3, under which we report greenhouse gas emissions from business travel and logistics. In 2008, Sony Ericsson set the goal to reduce the Use greenhouse gas emissions from our intimate activities by 20% by 2015, using the 2008 levels as the baseline. The internal activities are defined as Scope 1 and 2 emissions Design and the emissions from business travel.In 2010 we had Production reduced our greenhouse gas emissions by approximately 11%. In 2011, we are at approximately the very(prenominal) level, Substance 10% compared to the baseline, but we are still confident control in meeting our 2015 target. Supply Use End of Life As seen in the tables, emissions from logistics and business travel decreased over 2011, while emissions from manufacturing and Sony Ericsson offices, Scopes Design 1 and 2, remain about the same. The drop in the logistics Pr oduction figures is partly due to Sony Ericssons transformation to Supply a smartphone only business developing fewer low-end phones.To reach our 2015 target, we need to reduce our CSR Scope 1 and Scope 2 emissions as well as our business travel emissions. We are currently half way to meeting our Use target and touch on to take on the challenge of further reducing End of Life our emissions. Over the course of 2011 further actions were taken and initiatives were put in place to achieve this Design target. A brief summary of these can be found in the paragraph Production Supply below. We are committed to continue these in 2012 and believe that they will help us reach our target. OurDuring 2011 we worked with our transport providers to find ways to reduce our carbon emissions for Use logistics, as well End of Life as initiating a site review project to conduct environmental reviews of our office sites. The aim is to identify improvement areas and to make each site more sustainable. De sign Production Going into 2012 we will continue this work and strive to lessen the environmental impact from all of our offices and Supply transportation activities. factory Health Renewable energy and green weeings Currently Sony Ericsson uses one C% renewable energy for our sites in Sweden.Lund, Sweden, is Sony Ericssons biggest site and the renewable energy used there and Design at our other Swedish site totals approximately 26% of Production all the electricity used by Sony Ericsson. The renewable electricity is certified by the Swedish Society for Nature Community saving and is made exclusively from renewable engagement energy sources, such as hydropower and power from biomass. Sony Ericsson strongly believes in sustainability Use and this is reflected when we choose our office buildings and was a key consideration when Sony Ericsson moved into a new building in Atlanta, USA.One of the criteria in the search for the building was that it should have a Leadership in Energy an d environmental Design (LEED) certification. The building that was chosen not only has a LEED Gold certificate which is the second highest LEED certification, but Sony Ericsson also made sure to certify the tenant fit-out which received a LEED Gold certificate. Use End of Life Supply End of Life 12 2011 Sustainability Report Carbon footprint Carbon footprint figures kg CO2 Offices and In-house manufacturing Business travel Logistics TotalScope 3 TOTAL (Scope 1, 2 & 3) Scope 1 Scope 2 Scope 3 Scope 3 2008 573,431 36,366,259 26,378,287 189,643,325 216,021,612 252,961,302 2009 1,098,395 33,535,653 19,705,217 120,683,029 140,388,246 175,022,294 2010 564,369 33,009,027 22,569,047 89,388,498 111,957,545 145,530,941 2011 759,230 33,589,827 22,447,594 56,561,422 79,009,016 113,358,074 kg CO2 TOTAL of SE internal activities (Scope 1, 2, 3 excl. logistics) Yearly reduction result (%) of SE internal activities (Scope 1, 2, 3 excl. logistics) ceriseuction result (%) of SE internal activities against the target baseline 2008 (Scope 1, 2, 3 excl.Logistics) 2008 63,317,977 N/A N/A 2009 54,339,265 -14% -14% 2010 56,142,443 3% -11% 2011 56,796,651 1% -10% Renewable energy For sites Of all purchased electricity 2007 2008 2009 2010 2011 38% 42% 44% 53% 47% 23% 25% 29% 31% 26% Total absolute results Scope 1 and 2 (In-house manufacturing + Sony Ericsson offices) kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 -6% -9% 2% -7% Total absolute results Scope 1, 2 & 3 (manufacturing, Sony Ericsson offices, business travel, logistics) kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 31% -42% -22% -55% Scope 1 and 2 In-house manfacturing kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 Sony Ericsson offices kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 -1% -13% 8% -6% -9% -7% -1% -8% Scope 3 Business travel kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 Logistics kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 -36% -53% -37% -70% -25% -14% -1% -15% NOTE The 2008 (baseline), 2009 and 2010 data has been updated as a result of error corrections and better data accretion.This explains the increased figures for the Sony Ericsson offices and the decreased figures for renewable energy, compared to the results presented in earlier reports. 2011 Sustainability Report Carbon footprint 13 Carbon footprint Design Production Supply Recycling Use End of Life Recycling Too precious to throw away Our phones remain valuable assets even after the end of their useful life, thanks to the materials contained within them. Those materials, when used again, reduce the need for mining and further depleting the Earths resources.We have been helping to facilitate this recycling journey since 2008. 0 20 40 Design Production Supply Substance arrive of countries covered bycontrol recycling information 2009 2011 Use 60 80 cytosine End of Life Design Supply January 2009 January 2010 January 2011 December 2011 6 8 8 9 29 30 32 Use Production59 Why recycle? When not properly taken care of, unwarranted can have negative impacts on both human health and the environment. However, there is a way to avoid these negative effects as well as to recover valuable materials (especially metals) through controlled recycling.Recycling can significantly reduce the demand for virgin metals and contribute to reducing greenhouse gas emissions from the mining and firsthand production of precious metals both very CO2 intensive activities. Additionally, by reducing the need for landfills, recycling makes it possible to use the land in a better way so it does not become redundant wasteland. 58 55 CSR End of Life Recycling General information tertiary party system Sony Ericssons own systems Production Supply DesignOur We aim to increase direct collection from end users, with a factory Recycling facts & figures Although mobile phones hold big potential for material and value recovery at their end-of-life, they a re rarely recycled. Sony Ericsson set out to change this with our Global Take-Back programme, which we launched in 2008. The beginning point was establishing the Global surroundal Warranty guaranteeing environmentally sound recycling of phones collected by us. In the next stage we established and increased the number of recycling collection schemes.However, we soon recognised that to better sustainment our consumers we also needed to raise awareness of recycling in general and of our Global Take-Back programme. To achieve this we set out to provide readily available and easy-to-understand information on local recycling possibilities www. sonyericsson. com/recycle. We also provide recycling information with our products, and all of our call centre agents are trained to answer recycling-related questions. We have come a long way since we started this initiative with only six countries.Today we provide information on recycling schemes in 41 countries, nine of which are run by or in c o-operation with Sony Ericsson with approximately 500 collection and information points or pre-paid collection initiatives. In the other 32 countries we support and direct our users to industry, municipality and privately owned recycling schemes. focus on countries that currently do not have any recycling Use support initiatives in place. One of our activities, which began in 2011, aims to increase recycling collection through free postal return.Production Since we started the recycling collection initiative, the volumes processed by Sony Ericsson have grown from approximately 800,000 in 2009 to over one million in 2011. Design End of Life Supply Health come of phones collected Use by Sony Ericsson 2009 2011 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 2009 2010 2011 Production Total Design End of Life p.a. Community engagement Total accumulated Supply Use End of Life It is important to level that these volumes constitute only a fraction of all collected Sony Ericsson phon es.The total figure of all recycled Sony Ericsson phones includes the high volume of phones handled within external recycling systems, by industry and charities, partially with Sony Ericssons support. Of course in order to successfully drive recycling, actions must start at home. Thanks to company-wide efforts, recycling has become part of our employees everyday lives and way of thinking. Internally at Sony Ericsson offices, we provide collection bins and have processes in place to allow our employees to easily recycle both phones and accessories. 14 2011 Sustainability Report Recycling Made to be recycledOur phones are intentional to last and they undergo rigorous quality tests in front being released to the market, but at some point all phones must reach the end of their life. All collected devices, whether from our customers or our employees, are processed by our designated recycling partners, who have been carefully chosen on the basis of the security and control of handled m aterial and their environmental credentials. The recycling process, which was co-designed by Sony Ericsson with our recycling partners, delivers not only highly effective material and components recovery but also pointednessed reporting. mproper disposal of electronic waste in developing countries. We do not repair collected products as we believe that end-of-life devices are best used for material and components recovery. We encourage consumers to recycle Sony Ericsson phones wherever possible. Another challenge is how to measure the volumes of phones captured and recycled in systems other than our own. This is caused by the fact that most of these schemes collect mobile phones in a mixed stream of small electronics and IT equipment. We are working with the schemes where we participate to address this issue.Challenges moreover an estimated 3% of all obsolete phones will be recycled, the rest will end up, at least initially, in storage. Currently recycling has strong competition there are many companies buying mobile phones for refurbishing and re-sale. Revenue from selling repaired end-of-life phones generates at least ten times their recycling value this is driving the sales of an estimated several hundred million refurbished phones a year. While we support the principle of reuse, we are concerned with the quality and safety of these products, as well as with issues aroundWhat can be reused? The phone housing is mostly made of high grade plastic or metal alloys, both of these types of materials can be recycled into various products round parts and components, such as LCDs or cameras, can be reused in other electronic products Gold, silver, atomic number 78 and copper can be recovered through smelting processes and reused in electronic products or for jewellery 2011 Sustainability Report Recycling 15 Recycling Design Production Supply Substance control Use End of Life Substance control Safe and secure materials in our productsSony Ericsson has a stro ng commitment to manufacture products with materials and substances that are safe and secure to our common earth and following generations. Sony Ericsson works to reduce the impact of our products, through the whole life cycle. We recognise the importance of ensuring that chemicals used in our manufacturing processes are controlled, monitored and not released in a way that has a negative impact on the environment. Sony Ericsson strives to continuously identify and develop alternatives to potentially dotty and critical substances, see figure below.We are committed to continuously improve our environmental impact and this is reflect in our daily work with sustainable work-flows that are aimed at creating a sustainable innovative leadership. constant improvement Sustainable innovative leadership Design Production Supply CSR Hazardous Chemicals Substitution and voidance at an event in Shenzhen, China organised by Greenpeace East Asia, Chemsec and BSR. Use End of Life Substance contr ol Sony Ericsson also reached out to manufacturers from a wide range of industries at a business seminar Design Production in Shenzhen, China, co-organised by Greenpeace East Asia, ChemSec and BSR.At the seminar, Sony Ericsson Supply Our introduced its phase-out programs and material factory announcement systems. It is important that experience gained from one industry on hazardous substance Use End of Life phase-out can be passed on to other industries that are facing similar challenges. It will help inspire and facilitate the establishment of similar programs within Design other sectors, Tianjie Ma, Head of Toxics Campaign, Production Greenpeace East Asia Supply Step2 Review by 3rd party on the performance Publicly disclose report & the goals fulfilment on progress towards goals Step4Step3 Sony Ericssons environmental working procedures have Health been recognised by the United Nations environment Programme2 (UNEP) as well as a number of authorities and Use non-governmental orga nisations. In 2011, Sony Ericsson was engaged in the UNEP work within the Strategic Approach to International Chemicals Management3 (SAICM) and Chemicals in Products (CiP) to reduceDesign Production the use of substances of concern in products. Compliance verification process End of Life Supply Publicly share internal guidelines & set goals Step1 Full Disclosure Materials Declarations Chemical AnalysisSony Ericsson has engaged environmental Heroes, such as our environmental coordinators, throughout the organisation to ensure that we consistently meet the high requirements we have set ourselves. They also make sure that our partners and suppliers fulfil our tough requirements, and drive the process of replacing hazardous and critical substances. One of the key documents we highlight to our partners, suppliers, factories and customers is the Sony Ericsson distinguish of Banned and Restricted Substances. This document, which goes beyond compulsory legal regulations, sets out our envir onmental targets for replacing banned and dependent substances.The document is continuously updated and new substances added as required. For every phone model we put on the market a specific Environmental Declaration is available for download from our website. These documents detail various aspects of each phone including material content, energy consumption, battery, packaging and recycling information. Sony Ericsson is constantly working with non-governmental organisations, industry bodies and pertinent authorities to identify areas where we can lower the environmental impact of our products.An example of this pro-active collaboration was shown when we joined a seminar on the topic 16 Identifying materials and substances in the supply chain Our Environmental Design Review process is intended to ensure that we meet legal and internal requirements to prevent the distribution of hazardous and critical substances in our products. This is further illustrated in the pictures above an d below. In 2008 we launched our Compliance Check System, a database which contains information from external sources and suppliers that is linked to Sony Ericssons product life management system.Full material declarations are required from suppliers to meet industry standard IPC-1752. It is through this utensil that all phones and accessories are thoroughly screened. They are also tested by third-party laboratories for chemical content before going to market. 2011 Sustainability Report Substance control Environmental Design Review Environmental Declaration ca-ca internal chemical policy guidelines & procedures The Sony Ericsson Lists of banned and Restricted Substances Environmental Declaration on every Sony Ericsson phoneCommunity engagement Customer Requirements, Regulation, Strategies, Goals and Targets Use Banned and Restricted Substance List End of Life Design for Environment Substance control procedures SEMC request CuO Al 2 O3 O(CC)C=O 26. 5 % 89-27-6 Fe 3. 89 % 0. 56 % P ass Environmental declaration By clearly articulating our requirements to our first story suppliers, Sony Ericsson creates a system whereby our suppliers and their suppliers systematically phase out hazardous and critical substances. Phase out of critical substancesBFRs Phase out in boards, casing, cables Lead Phase out PVC Phase out Beryllium Phase out Organic bromine & chlorine compounds ROHS Compliant 2005 reaching Candidate Substance Substance control control Sony Ericsson is one step ahead Sony Ericsson products are compliant with applicable laws and regulations including the EU Restriction of Hazardous Substances (RoHS and RoHS 2) and REACH (Registration, Evaluation and Authorisation of Chemicals). We believe the electronics industry has a responsibility to proactively find substitutes to replace brominated flame retardants (BFR) and other critical halogens, PVC and critical phthalates.Sony Ericsson started phasing out BFRs early in 2000 and our new products for 2012 and on wards will be BFR free. All new Sony Ericsson products are phthalate free, with regard to those phthalates targeted and regulated by the EU, but we are striving to go beyond the legal requirements and aim to phase out all phthalates from our products soon. The next step in our phase out programme is to work to remove all organic brominated and chlorine compounds in our products. tout ensemble phthalates Phase outAntimony and tin organics Phase out 96 06 07 08 09 10 11 Sony Ericsson has been successful in phasing out critical substances. Today we are proud to say that we are free from brominated flame retardants (BFR), PVC, beryllium and for part of our portfolio we are also free of antimony, phthalates and organic bromine and chlorine compounds. The phase out procedure can be seen in the figure above. 2 3 http//www. unep. org SAICM was developed by a multi-stakeholder and multi-sectoral Preparatory Committee.It supports the acquirement of the goal agreed at the 2002 Johannesburg Wo rld Summit on Sustainable Development of ensuring that, by the year 2020, chemicals are produced and used in ways that minimize significant adverse impacts on the environment and human health. CiP which is compulsive by SAICM, aims to ensure , that information is available and transmitted through the production chain for the benefit of multiple stakeholders. 2011 Sustainability Report Substance control 17 Substance control CuO 125-63-2 87-32-8 Full material declaration Au 1. 2 % 109-94-4 Al 1$ 3 + 4 2 Compliance check (RoHS, Reach) Design Production Supply CSR Use End of Life Supply chain We are continuously evolving our approach towards supply chain corporate social responsibility Sony Ericsson believes in respect for human rights and the ethical discussion of all employees, both internally and in our wider supply chain, because we think that everybody in the value chain has the same rights and responsibilities. Our Supplier Social Responsibility Code (Supplier Code) is in place to ensure that our values and principles are driven through the entire supply chain.From our work with suppliers we have learned that both a thorough collar by suppliers and long term engagement by Sony Ericsson are required in order to build up continuous positive changes in the supply chain. In 2011, Sony Ericsson continued with our strategy of social responsibility engagement by carrying out a number of detailed assessments across our suppliers sites by internal CSR specialists. In total, 77 sees were made to 41 sites around the world including component suppliers and production sites.Of the suppliers we visited in 2011 about 76% received a second visit or more, indicating our efforts and focus in providing sufficient education on our social responsibility requirements and on building a relationship of trust with our suppliers. The number of CSR visits and percentage of re-visits 2009 Number of Visits % of re-visit 36 75% 2010 47 74% 2011 77 76% Design Production Supply Concer ns about raw materials Our factory Sony Ericsson shares concerns surrounding raw material Use End of Life and mineral extraction activities in the Democratic Republic of the Congo (DRC) and its neighbouring countries.Sony Ericsson is committed to finding effective solutions to Design concerns surrounding raw material extractions and our Production approach to these issues is twofold. Not only do we Supply assess our first tier suppliers for their understanding of Health and conformance with our Supplier Social Responsibility Code, but also we work with the wider industry to support initiatives such as the Conflict Free Smelter program Use End of Life developed by the Global e-Sustainability Initiative (GeSI) and Electronics Industry Citizenship Coalition (EICC).In 2011, we participated in a number of discussions held Design Production by the GeSI/EICC Supply Chain/Extractives working group and by the Organisation for Economic Co-operation and Supply Community Development (OECD) on t he OECD Due Diligence Guidance for Responsible Supply fetter of Mineralsengagement from ConflictAffected and notional Areas to help tackle this issue. Use End of Life Supply chain The more suppliers understand our requirements, the more we start to see positive improvements from suppliers themselves.In 2011 for the first time, the category of Corporate Social Responsibility became a part of the Supplier Awards given to suppliers for their performance over the year. The supplier, who was awarded in the Corporate Social Responsibility category, was chosen due to its clear support of and dedication to supplier responsibility during 2011. In order to strengthen the internal experience of our social responsibility policies and requirements within our supply chain, Sony Ericsson has developed an internal online training course.The aim of this course is to provide our employees with the opportunity to learn about our essential values in this area and raise awareness of the practices the y may encounter at our supplier sites. The contents of the training include information on fair working conditions, health and safety, environmental management and anti-corruption. 18 2011 Sustainability Report Supply chain Design Production Supply Our factory Use End of Life Our factory Beijing SE Potevio Mobile Communications Co. , Ltd. is Sony Ericssons main production and distribution centre and only in-house manufacturing facility.Beijing SE Potevio Mobile Communications Co. , Ltd. (BMC) is jointly owned by Sony Ericsson and local partners China Potevio and Nanjing Panda Electronics Group, two of the largest companies in the Chinese electronics telecommunications industry. Design Production Supply Our carbon footprint figures for manufacturing Health for Sony Ericsson as a whole reflect the overall reduction in electricity and steam consumption. However, an increasingly Use End of Life important factor and resource is water and its consumption. The table below shows how BMC ha s lowered its water consumption between 2008 and 2011.Design Production Factory Water spending (ton) Compared to 2008 (%) Compared to 2009 (%) Compared to 2010 (%) 2008 156,713 N/A N/A N/A 2009 129,940 -17% N/A N/A We take environmental, health and safety management very seriously. As such, we have four different management systems with integrated processes and procedures to, among other things, manage documents, control internal audits, ensure compliance with regulations, set corrective actions and put in place continuous improvement activities for environmental, health and safety management.In this way we ensure that environmental and social factors are an integrated part of our daily operations and business practices at the factory. Sony Ericsson requires all manufacturing sites, including the BMC facility, and suppliers to have an Environmental Management System such as ISO 14001 or equivalent and a Health and Safety Management System such as OHSAS 18001 or equivalent in place. BMC has been certified for ISO 14001 since 1999 and for OHSAS 18001 since 2009 by Det Norske Veritas (DNV). All of our activities are audited and certified by Det Norske Veritas (DNV) in accordance with ISO 90012008 (Quality Management Systems).Twice a year, BMC internally reviews and evaluates its compliance to all applicable laws and regulations according to its EHS Management Systems, additionally all environmental aspects and health and safety hazards are also identify and assessed to evaluate their impact in normal and potential emergency situations. According to the risk value, significant hazards are identified and activities for reducing and controlling their impact are worked out. BMC also receives a periodical EHS audit in two ways a year by the external party DNV. 2% N/A -7% -8% CSR activitiesOur factory is regularly assessed against our Supplier Social Responsibility Code for labour, health and safety aspects. As part of and to complement this assessment, BMC initiate d its first self-assessment in 2008 and now updates yearly. The last update was carried out in Q4 2011. Since 2008 BMC has been subscribed to the ElectronicTool for Accountable Supply Chains (E-TASC), to easily share Sony Ericssons CSR status in its factory operations with operators. E-TASC requests information on environmental practices, health and safety standards, ethical conduct and human rights. 2011 Sustainability Report Our factory 9 Our factory Environmental, Health & Safety (EHS) Management Systems Community 132,340 121,246 engagement Use -16% 2010 2011 Supply -23% End of Life Design Production Supply Health Use End of Life Health Electromagnetic fields and Specific denseness judge (SAR) At Sony Ericsson we acknowledge community concerns around electromagnetic fields and Specific Absorption Rates and the potential public health effects. We support and monitor the independent research and investigations conducted by the World Health Organisation (WHO). However, to protect the independence of the studies we are not actively involved in them.Some people are concerned that radio waves (electromagnetic fields, also known as EMF) from mobile phones and base stations may cause health problems. The overwhelming weight of scientific evidence, however, shows no association. The Specific Absorption Rate (SAR) is the unit of measuring employed in the exposure guidelines for mobile phones and other specified radio equipment. Before Sony Ericsson releases a mobile phone model to the market we conduct tests to ensure that the handset complies with the SAR limit established by the relevant authorities.All information on SAR and Sony Ericsson products can be found on our website including reported SAR levels for each of our handsets. Please visit www. sonyericsson. com/health for more information. Design Production Supply Community engagement Use End of Life Health Nickel Following concerns raised around the potential risk of nickel causing concern for people wit h sensitive skin, Sony Ericsson has removed nickel from contact surfaces. In 2008, Sony Ericsson prohibited nickel in parts that come into contact with the user during normal use. Our commitment to you All of our products have complete Environmental Declarations.These detail the material content of each Sony Ericsson device and are available for download from our website www. sonyericsson. com/support 20 2011 Sustainability Report Health Community engagement Response to the disaster in Japan On March 11 2011, an earthquake measuring 9. 0 on the Richter scale which then also generated a 30m tsunami hit the Tohoku region of Japan. The fatalities reached 15,000 with more than 3,000 missing. With our Japanese heritage it was a great shock for Sony Ericsson employees to experience the earthquake in Tokyo and then hear the news around the world.However, as soon the news spread, our employees galvanised to offer donations, volunteer their time and contribute in any way possible to support the disaster relief effort. Matching gifts to Red Cross Japan Immediately after the disaster, Sony Ericsson Japan participated in Sonys matching gifts program for the accident Relief Fund for Victims of the Great Tohoku Earthquake. In just three weeks Sony Ericsson Japan raised over 5. 6 million JPY. Together with the amount collected from Sony employees in Japan, bills raised were donated to the Central Community bosom of Japan and delivered directly to the disaster victims.Outside of Japan, Sony Ericsson donated 75,000 EUR to the Japanese Red Cross. This lump sum donation was in addition to donations made by our parent companies Sony and Ericsson to a number of local charities. Playing tennis to raise funds for Japan disaster relief At the Sony Ericsson Open in Miami, Florida, USA in March, Sony Ericsson participated in a three-way fund raising initiative for the victims of the Japan earthquake and tsunami disaster, dubbed lawn tennis for Japan, featuring the stars of the Wom ens Tennis Association (WTA) and the Association of Tennis Professionals (ATP) World Tour.Through collecting donations from the audience, sale of special edition T-shirts and a philanthropy gala dinner, more than 300,000 USD was raised for the Japanese Red Cross, including a 50,000 USD contribution from Sony Ericsson. Restart Japan project Throughout the course of 2011, Sony Ericsson Japan continuously encouraged various charity programs internally and externally to support the Tohoku earthquake victims through the Restart Japan Fund. The Fund was established by Save the Children Japan (SCJ) in cooperation with Sony Corporation to support children the foundations of Japans future who suffered as a result of the disaster.As of November 2011, Sony Ericsson Japan had raised over 6. 2 million JPY in total for the Restart Japan Fund. To raise donations, Sony Ericsson Japan held internal employee events as well as encouraging customers to support activities. Four kinds of special mobil e phone straps were designed to inspire the recovery of Japan. The straps, designed by two designers who live in the Miyagi prefecture where the earthquake and tsunami hit, were presented to our customers who purchased accessory products from the Sony Ericsson ancestry and added a donation with their purchase.All the donations were then fully donated to the Restart Japan Fund. 2011 Sustainability Report Community engagement 21 Community engagement 10th anniversary celebrations around the world Community engagement In October 2011, Sony Ericsson abide byd its 10th year as a joint venture between Sony Corporation and Ericsson and each regional office was tasked with planning an innovative way to celebrate the 10th anniversary. In the Asia Pacific region employees chose to celebrate Sony Ericssons 10th nniversary by giving back to the community. You can read more about what our employees in Indonesia, Malaysia and Singapore did below Indonesia The team in Indonesia put together a c harity program for a school for under-privileged children in the Depok suburb of Jakarta. This included classroom makeovers, book cases, school supplies, art and craft materials and fit snacks. The team also spent a day with the children, taking part in various games, entertainment and fun activities.Singapore In Singapore, on September 30, 2011 39 Sony Ericsson volunteers spent a fun-filled day with 249 students and 62 staff at the LEE KONG CHIAN GARDENS SCHOOL (LGS), one of MINDs special education schools. With a history that dates back to 1970, LGS is committed to teach, equip and train intellectually disabled pupils, enabling them to have a productive and purposeful life. The team organised a childrens carnival for the students at LSG with a spacious range of activities including a bouncy castle, tug-of-war, various games stalls and soccer games.At the end of the carnival, each child was presented with a goodie bag to remember the day by. Engaging in local schools China Hope tutor sound projection Over the past few years, Sony Ericsson has worked to promote charity in China, with a particular focus on the development of education through the Hope School project. In 2009 and 2010, Sony Ericsson funded the building of two Hope pristine Schools, one in the Sichuan Province and one in the Shanxi Province. In 2011, we continued to support the Hope School project by funding another Hope School in the Hebei Province.Malaysia Employees in Malaysia partnered with KSK, a large-hearted non-profit organisation set up to feed the needy and homeless in urban Kuala Lumpur. Besides modify as a sponsor, the team also spent a day as volunteers preparing and packing food in the kitchen and then sending the food out to the slum areas in the city. In addition, employees from Sony Ericsson China visited the Chan Lin town Primary School in Cang Xi County in the Sichuan Province for a donation ceremony and to present the students with invitation letters to participate in the 31st Beijing Marathon.The marathon was held on October 16, 2011 with 10 students from Sony Ericsson Hope Schools in rural areas of Sichuan, Qinghai, and Shanxi provinces and Sony Ericsson employees also participating. All students and Sony Ericsson employees finished their target routes successfully and afterwards, the students were invited to stay with Sony Ericsson emplo