Virgin Organizational Culture

virtuous Organizational refiningVirgin Groups (History)Virgin was inducted in 1970 by Sir Richard Branson. Today, it is unrivaled of the worlds biggest brands in some sectors desire financial services, travel, music, transportation, smooth telephony, music and fitness. With 300 companies worldwide, virgin employs about 50,000 people in 30 countries, its global branded revenues in 2009 11.5 billion (About Virgin, 2010).In 1968, Richard Branson issued his magazine student. To the wonder of his family he sold 50,000 copies of his magazine. In 1970, he dropped out of school and started Virgin, it began as a mail- bon ton record participation, at that time a new has been introduced that enabled people to sell records at prices that were discounted and Branson took advantage of this law. Branson new company was an instant success, gross sales boosted. Then, a postal strike negatively affected the mail order melodic line. Branson changed his strategy. He opened a small record st ore and it was successful, many other stores followed. Many setbacks followed the strike such as tax rank and labor strikes. However, Bransons character helped him overcome these obstacles because he enjoyed overcoming new challenges. He chose to progress to his company virgin because it means his lack of knowledge of the type of business he entered into. In the late 1970s Virgin sponsored many bands that became really popular in the UK. During the early 1980s Branson started the airline industry by flying people between America and London. He offered entertainment and ridiculous features for passengers. During the early 1990s Virgin Atlantic opened routes to Tokyo, Greece, Hongkong and several U.S. cities Branson keep to sign records with big stars and make millions of dollars and expand his stores to new areas.Bransons extraordinary counselling methods was wizard of the key reasons of virgins success during the 1970s and 1980s, Branson favored slacks and sweaters and thro w out the traditional formal fieldplace suits and ties, further much a nonher technique that Branson employ was that he operated his holding company from his private barge relying on his face-to-face assistant to keep him in contact with his administrative module, Bransons barge was hardened in the industrial regents undersideal (Virgin Groups Company History)Introduction to Organizational CultureCultural FunctionsIt is hard to define a burnish in a single way enculturation is a broad word that tail be adjusted on each and all nation disparately. non limited to nations, societies, and individuals, culture hurl word be seen everywhere even in companies and governments. Culture contains several values, principles, beliefs and behavioral style, artifacts, language and ceremonies, inside and outside an makeup, where the employees can contri just nowe to the organization within its rules and boarders. In the industry each and every union customs their deliver traditions , an organization will set its make culture establish on its need and requirement to represent itself (Components of Culture, 2005).The organisational culture is weighty to indentify the companys identity which will be successful by introducing three crucial functions (Principles of Management, 2008)Control system this function basically states what the organization managers and provide are allowed and not allowed to do, it stays within veritable rules that the progress to force of the company should follow, and it states their behavior.Social glue it is driving the employees to feel more belonging and integrated to the organization as it fitful their needs and affectionate networking, and to be an important role in this company.Sense making this important area helps the employees to understand how the company functions, what are their goals, vision, values and how do they practice in their daily life to move forward with it.These important functions similarly apply on Vir gin, since the 1980s Branson had his own unique style of management. He gave managers the authority and full control over the projects that he established. He firmly relied on a group of executives that he selected, he trusted them and allowed them to work in theirDivisions with minimum interference, establish on their performance Branson offered his executives high-value incentives. An example of Bransons in advance(p) techniques to break up his large-less personal organizations into smaller units he disbanded his record opening move into five companies by the late 1980s, each of which centeringed on antithetical artists and bands. In addition, he empowered his employees to take risks without fear of failure. He is in any case well known to be an adventurer and a risk-taker (Virgin Groups Company History)adaptive CultureEthical CultureA culture of an organization is not only affected internally, it could also get affected externally, where it is very important for any organi zations culture to be adaptive to change as the employees focus on changing the culture aligned with the environment surrounding it based on its needs and to keep track with the changes (Principles of Management, 2008). To create adaptive culture, in that respect must be a strong communication between the staff and departments therefore Virgins way of communication is well-built, where Branson is accessible easily for all staff to listen, understand what the employee needs to take this company to the higher level. Branson is a good enough example of a manager, where he gets to fly in the economy phratry and help in serving food, that makes him live the moment and observe what needs to be changed in his company (Brown, 2010).An organization should not only eat up an adaptive culture, but also it should encourage having an ethical culture where their employees can practice their values ethically and competing with honor (Principles of Management, 2008), for instance Virgin airline s they grimace for people who are optimistic, enthusiastic and humble. The airline uses behavioral event interviewing, in which applicants are asked questions toIndicate particular behaviors and motivations that align with a Virgin high personality template (Breaking in a new culture the Virgin Blue story, 2010).Strengthen the OrganizationCultural StrategiesChanging and strengthen the organization culture could be done in so many ways, one of the factors is the actions of the leaders and founders where they got the opportunity to set the standard for the company (Principles of Management, 2008), just like what Virgins high profiled leaders did, the reason behind the success, it is because it has 12 members who were there from the start and they established the culture of virgin (Breaking in a new culture the Virgin Blue story, 2010). Another way of strengthen the culture is by consistent rewards for the employees to encourage them to be permit in a certain way, not limited to rewa rds but in addition selecting and socializing employees that could blend in with the organization culture. Moreover, aligning artifacts where sharing the stories and the support of the culture and celebrating their goals (Principles of Management, 2008). Virgin did not neglect their employees, Branson is a generous man, where he opens his house for staff parties, send them Christmas gifts, give them responsibilities to make them have the sense of ownership as they are well treated with autonomy (Brown, 2010)Nothing comes without planning and strategizing, so does the culture where there are some strategies to merge different organizational cultures (Principles of Management, 2008) engrossment it is when an employee gains the cultural values from a company, and it works best when a company has a weak culture.Deculturation it is basically stripping a company from its own culture and enforce new rules and values on it, and this happens when a certain culture doesnt work for a company t hat needs to change.Integration it is based on combining two cultures into one advanced culture and wander it into the best picture this case can work in an quick culture to improve it.Separation this case happens while merging companies, however, they consort on remaining different as their business pattern requires different cultures.ConclusionVirgin have their own values such as value for money simple, but not cheap, quality values, values for challenges, pictorial customer service, enjoyment and having fun Humor, but not offensive, and last but not least value for innovation Thinking outside the street corner (Brown, 2010).To conclude, culture is an important broad topic, and it shapes the identity of an individual or a company, it is recommended for every new entry in the industry to clarify their values, beliefs and rules to have a strong presence in the market, any organizations culture should constantly be fit within the environment, moderately strong and adaptive, man agers should always be aware of presenting their brand in the best way possible, and culture is one of the elements that will help creating the companys brand.