New Product Launch Marketing Plan, Part III

cosmos relations and sales promotion bequeath play a major part of LiveWells office to stay in the growth stage, delineate new customers, and keep loyal customers that wish to lead a tidy lifestyle. Healthy chocolates center to the public is to Live healthier and happier with both bite. To enforce the credibility of healthy chocolates message, all of the chocolate increases good deal get labeled with university research on its ability to produce anti-toxins, reduce blood pressure, and claim any another(prenominal) discoveries healthy chocolate can achieve.Public relations for healthy chocolate pass on involve sponsoring heretoforets for publicity such as the Special Olympics, hosting alter veterans sports events, and safekeeping fitness fairs to identify with individuals who want to become healthy in the crisscross market, increase the products name, and to express commitment toward social issues. Companies can promote their brands and public name by sponsoring and p ublicizing sports and cultural events and super regarded causes (Kotler & Keller, 2012, pg. 529). The brand public figure of living a healthy lifestyle get out get promoted by means of public relations and can get utilize for sales promotion of the product.New products typically merit large advertising budgets to build aw arness and to gain customer trial (Kotler & Keller, 2012, pg. 505). Hosting a disabled veteran sporting event or the Special Olympics is not tho a less expensive advertising campaign but pass on encourage the trial of healthy chocolate through samples at these events. merchandising communication activities contribute to brand equity and drive sales in many ways by creating brand awareness, forging brand image in consumers memories, eliciting positive brand judgments or feelings, and strengthening consumer allegiance (Kotler & Keller, 2012, pg.478).The two additional advertising rules that will be utilize to object LiveWell consumers will be word of ora l cavity (network selling) and print advertising. Word of mouth is one of the oldest forms of advertising. Advertising LiveWell healthy chocolates this way will allow new distributors to invite potential distributors to learn about the products by listening to presentations from gild representatives. In addition to, listening from satisfied clients who share how much they enjoyed the products and the ability to make extra income.Unlike print advertising the consumer will have the opportunity to taste the product Print enunciatement is another effective method to advertise our LiveWell healthy chocolate product. Individuals have a trend to be interested to new data and perceptive of things of concern. Print advertising targets and draws the sense of hearing attention to products and amenities as they are reading or glancing through ads, magazines and newspapers. LiveWell-Healthy Chocolate will be delivering three primary messages in its marketing plan that will be consistently applied to describe and locate the healthy chocolates benefits.The main message for LiveWell will be Live healthier and happier with every bite. This main message will be our catchword. We repeatedly will use it so that consumers are constantly reminded of our products benefits as well as its superior taste. The intention is to make our product and its slogan familiar in every household in America, so that we whitethorn gain more recognition and become more popular by word-of-mouth, advertising, etc. Another message that we will apply to describe our product is focused on its health benefits. The health benefits will be used to position the chocolate chews as a healthy chocolate.It will be distributed through channels that will support its premium positioning. We will advertise and promote our products heart health benefits as well as its antioxidant properties. The tierce primary message we will be delivering to consumers is the quality of taste in our product. Not only is our product good for the consumer, but it also has a rich, decadent taste that leaves individuals feeling very fulfilled. The main message to consumers will be that the chocolate is luxurious, tasty, and good for your health sweet sensation.This general message will be communicated to the target market across all promotional tools. Secondary messages we will be instilling in the public are that our product is great for adults and great for kids. Although, we will be primarily targeting adult consumers, we will also frequently refer that this chocolate is a much healthier alternative to the chocolate most children eat. We will make mention that adults should replace their childrens favorite candy bars with LiveWell, so that even their children will have the opportunity to grow up healthier and happier with every bite.