Poultry meat

Poultry perfume production and welfare in Beijing Consumer views, respects and purchase behaviour Maln aim, I would like the think to explore consumer values and attitudes towards the fowl industry and the factors influencing consumer choice and purchase of poultry meat. The make known should study the range of consumer views relating to poultry meat with regard to feed safety, welfare self-reliance, country of origin, utilisation of the carcase, taste, labelling, branding and assurance schemes where relevant.Key areas of Interest and objectives To report on the current structure of the poultry meat supply scope ( farm to retail including production volumes, number of producers, the supply chain, volumes sold, import / export To review recent trends in the purchase of poultry meat ( where bought from, volumes, intake trends, prices, range of products whole birds and portions) Carry out primary research to inquire factors influencing the purchase of poultry meat and the vi ews of consumers relating to Country of originProduction systems ( intensive, free range, organic etc) Welfare, assurance schemes, food safety Marketing Mix price, promotion, products, place (segmentation and point of sale), Branding, Labelling, tonicity taste, colour etc To suggest what changes may take place In the next for the poultry meat supply chain In BelJlng and Information of value to marketers. Proposed method Primary research Quantitative survey Range of interrogative mood formats Self-administration SamplingDifferent regions, Large towns, Small towns and villages Cross-section of demographic types Enables comparison to be make with earlier work I have attached a questionnaire which was employ in the UK and I would like similar researcn Delng un e en n BelJlng using tne same questions wnere posslDle so that I may make comparisons. in that location will of course, be additional questions which are relevant to poultry meat in Beijing which will need to be included ( or questions amended to suit).