Global Strategy - Thai Airways International

1. Introduction\nsiamese connection Airways Inter matter (abbreviation Thai) is the international and national carrier of Thailand. It has regional, domestic and worldwide flights from its headquarters in large(p) of Thailand to different major destinations inwardly Thailand and around the world. Actually, it was established in 1960 as a articulate venture company between SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. After it had capital participation partnership with the SAS for 17 years, Thai government indomitable to buy out SAS holding. Thai Airways International was Star Alliances element in 1997 and merge with a domestic air hose TAC in 1998. Besides, Thailand was liberated from other nations domination, then changed the note of the country from Siam to Thailand (Thai stands for immunity and Thailand means Land of the granting immunity ) in 1238 therefore the companys name means the national airline of Thailands K ingdom in each Thai or position (Frynas and Mellahi 2011). The purpose of this report is to dismantle Thai Airways International, including external and inherent environments, business strategy, financial performance, strategical options and recommendations for change.\n\n2. External Environment analytic thinking\n2.1. PESTEL Analysis\n2.1.1. semipolitical \nPolitical factors are how and to what degree does siamese connection airways intervenes in the deliverance. Specifically, political factors acknowledge areas such as value policy, labour law, environmental law, merchandise restrictions, tariffs, and political stability by siamese connection airways Recently THAI airways stated that the growing economy will boost endure and passengers if Thailand has no political problems.\n\n2.1.2. scotch \nEconomic factors include frugal growth, concern rate, exchange rates and the inflation rate of THAI airways. These factors have major impacts on how businesses operate and ma ke decisions. For example, interest rates affect THAIs bell of capital and therefore to what ex...