Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk java is preparing to launch a inglorious carrefour,Azizs Honey-Nut Chocolate Bar,in amaturing grocery store.Despite the presence of different foreign swords unequivocal in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide transmit campaign program. A prime purpose is modifying the attitude of the consumers about taking East Pakistani chocolate instead of worldwideist brand chocolate. The primary merchandise objective of this plan is to halt a unit sales of 1 million,the primary financial objective is to achieve stolon year sales taxation of 7million taka,keep first year losses less and break crimson early on in the second year. Current market Situation- Aziz milk chocolates is soon a declining product in market.The product i svailable in few se lected small shops in Dhaka,and different cities and district levels,Aziz milk chocolate has lost it smarket position callable to weak promotion,lack of brand aw argonness and image,failure to create new features in outrank to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to receive the estimated fortune in market ,Aziz milk chocolate should cargonfully focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market consists of consumers of childre n and offspring adult people.Children aged ! 3-16 and young adults aging 17-35 historic period olders are the primary consumers of chocolates produced by aziz milk chocolates.Currently different international chocolatee brands are dominating in the market and consumers are widely get the foreign brands paying much more than the topical anaesthetic Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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